Selling the Holidays

Happy Thanksgiving everybody!

I pray that as you’re reading this, you’re enjoying spending time with your family, resting, relaxing, and trying to gain some clarity, but I know better talking to entrepreneurs, I know that you’re also doing some sort of work. You’re brainstorming. You’re emailing. You’re scrolling through your social media feed. You’re making some phone calls.

We’re in the middle of one of the biggest sell times of the year, the holiday season, right before black Friday. Since I can’t convince you not to do anything, in true entrepreneurial fashion, I’m going to encourage you to do more. I want you to do more because if you’ve never had an excuse to sell, this would be your best time. This time of year is when people pull out their credit cards and buy, buy, buy, without even thinking. So, this would probably be the best time for you to try out something new and do something that you’ve never done before. It’s time to make your offering known to the world, and to your community. A lot of times, individuals and sometimes business owners, will say hey it’s the holidays. I’m going to give people a break. Well, people aren’t giving themselves a break. There was a time, and this was not me personally when as a community, some of us would be standing outside at three o’clock in the morning, waiting for our favorite department store to open. On social media, we would see the videos of the fights and the arguments just to get a TV, newest game console, or latest product that was released. This hasn’t changed.

Maybe there are fewer fights because the shopping is now being done online, and the black Friday deals last more than one day. Why shouldn’t you get involved? Why not be a part of and participate in the fun? And even if you decide to do it, it doesn’t mean you have to do it like everyone else. I don’t want you to do it just because everybody else is. This is a great opportunity. For my people who have been afraid to sell up to this point, this is the time where you can blend in and not just you selling, but your product can go right in there without anybody focusing the light on you.

This means that you don’t have to worry about being singled out. My prayer is that you get some success through this time and through this holiday season getting ready to go into the new year because that will give you the motivation to be able to sell yourself. That would be the reinforcement that you need when it’s time to put your offering out to the world.

Also, I still want you to make sure that what you’re offering is quality. Whether it’s a service or product, it should be quality. It does not matter just because you get a bunch of people to buy something from you during the holiday season because they’re taking their credit card out and spending frivolously that does not make a business.

The business has to last to the next holiday season and past that. This is a great time for you to sell. This is a great time for you to put your offering out into the world, however, remember that it still has to be a quality offering. It still has to be the best that you can possibly do at the time. Remember, we’re always trying to strive to get better and better at it, but right now we’re smack dab in the middle of the season. So, you have to put out your best at this particular point in time so that it can last past this year.

And lastly, have fun. Enjoy yourself. This is the time where you can literally try some new things with impunity. Not much bad is going to happen with you trying to sell something. Nobody’s going to question why people are selling stuff on social media?

Nobody’s going to be talking about you or complaining about you sliding in their DMs on Thanksgiving or Christmas Day. Have fun with it right now. This is the time where you can actually freelance and go for broke. Make sure you’re enjoying yourself and learning something in the process. These next six weeks and some change you can get the systems together, start to see what people want, what people don’t want, get feedback from the people that you market yourself to, or provide services for. So going into the new year, you know exactly what you need to be doing to sustain yourself, coming up to the next holiday season.

So, enjoy your Turkey day. Go out and have fun and make a bunch of money.